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"How do I Decide the
to Charge My Clients?"
When deciding how to set your
rates there are several factors to consider.
Your own personal experience
in the field will play a big role in the rates that you charge.
With no prior experience you will not have any former client
references to refer potential clients to. References from former
clients can and will give you great credibility as a trainer.
The area or geographic
location that you offer your services is also important. In many
cases the bigger or more populated cities will offer higher
salaries for clients. The "Beach Scene" states are one of the best
areas for personal training. The warmer climates and beach
lifestyle will offer more potential clients that are concerned
about their appearance. For clients that hire personal trainers
largely to improve their outward appearance, it is easy to assume
that Florida would have more clients than in Montana.
Another important factor is
rates charged by other trainers in your area. How long have the
others been in business? Are they highly endorsed in your area? Do
they offer their own training facility? Is their background more
extensive than yours? Compare these questions above between
yourself and others. This will assist you in deciding how your
rates should compare to others.
The last important factor
will be where the training takes place and the quality of
equipment used. If you offer your own training facility with
quality equipment, you have a reason to charge a rate higher than
those that do not. If you lag lighter equipment to the client's
home, your rates should be lower than those who offer their own
Determine the rates,
experience, facilities, and credibility that other trainers offer
and then compare them to your own. This comparison will assist you
in setting your rates.
--- Author: Chad Barnhart, AFTA Fitness